5 Reasons Why You Should Be Using Social Media For Your Business!

It still surprises me that some small business

owners are still not using social media to its

maximum potential as part of their business

marketing mix. It has actually become quite

tiresome to hear some dismiss social media as a

“waste of time”.

Here are just a few reasons why you should be

using social media to market your business and

your brand.

Reason 1: Most social media platforms are FREE.

Even though I’m not an advocate of just signing

up to something because it’s free the very fact

that social media is pretty much given to us for

FREE is reason enough for any small business

owner to sign up to twitter, Facebook, LinkedIn,

Pinterest etc. There are costs associated for

advertising of course but it’s worth paying for

marketing…just in case I haven’t mentioned this

enough before.

Reason 2: Social Media is a great way to reach

a global audience. Most social media platforms

can be accessed pretty much anywhere across the

world, this means that you potentially have

access to the entire UNIVERSE to sell to…well

maybe not the universe but you catch my drift.

You can network with people in countries that

you have never even been to and start making

international sales.

Reason 3: You can make friends with benefits!

The benefits of social media influence have not

been valued enough in my opinion. Just one re-

tweet or share from the right person can make a

message go viral/trend within a matter of

seconds. Imagine what that can do to your

business brand. Get networking, don’t be shy,

you don’t even need to print business cards or

wear clothes to get networking on social media

(although I recommend that you do both)!

Reason 4: It is a great source of market

research, if you are savvy, smart and swift you

can jump on a trending topic and get some

coverage for your own business brand. Also by

monitoring what is trending or being talked

about on social media you can be more flexible

and imaginative with how you operate in your

own business.

Reason 5: It is a great way to get feedback

from your client base, your followers and fans

will not only let you know about what they

think about your business but they will let the

world know. This can be great if you’re excellent

at what you do…so make sure you are excellent

but even if you aren’t quite excellent you can

learn from feedback and people respond well to

great customer service via social media.

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